I couldnt of said it better. Sometimes the best help can come more from someone who has lived it , than someone who has not been trained and just handed a kit on how to sell a product or a service. I dont knock anyone for trying to make an honest living, that isnt the issue, but what I do object to is services making promises to consumers that is unrealiztic.
Nobody can ever be 100% protected from Identity Theft, shoot the dead arent even safe. I object to companies making it seem as though we have an iron clad shield around us by purchasing their protective services or insurance plan, when reality is no matter how much you do to protect yourself if a thief wants your good name he/she will get it!!!! You will be hurt financially and you will have to straighten it all out! False hope is what sells services but it doesnt make the pain any less when someone becomes a victim, and it can backfire when what is presented for sale does not live up to what the consumer perceives it to be because of advertising that fluffs up the product.
Example: Ad claims that you are 100% backed against Identity Theft
You as a consumer takes it to mean that you have 100% protection .
Example: Ad says Learn today how to throw a roadblock in a thief's way.
the consumer expects to be educated and encouraged to be proactive.