Berg's really not too hard to figure out, he is the poster boy for Narcissistic Personality Disorder. I'm not a shrink, just someone who has had the great misfortune to have been surrounded by a family of ego-maniacal, and unbeleivably cruel narcissists.
Most of Berg's cronies are also deluded by the same malady. Narcissists will never see themselves as anything but the perfect beings their egos demand. To be considered a mere mortal just isn't tolerable. They cannot fail.
So they go out of their way to elevate themselves above the rest of us mere humans. They lie, steal, slander, malign and do Anything to be viewed as the smartest, the brightest, the most handsome, the pretttiest, the most sucessful and the darling of everything. Nothing will stop them and if they get caught, or things go wrong, they'll be the first to try and extricate themselves from the mess and blame everyone else. It's a disorder that is nearly impssible to treat. one has to first acknowledge they have a problem for therapy to work. And narcissists are incpapable of acknowledging anything but their own perfection. The only thing narcissists understand is the sound of a jail door slamming in their faces. And even then, they'll be in utter disbelief that anyone would view them as less than perfect.
Read the following. You'll see Berg and his cronies all over it:
The clinical syndrome of Narcissism (Narcissistic Personality Disorder) is described in The Diagnostic and Statistical Manual of Mental Disorders - Fourth Edition (DSM-IV) of the American Psychiatric Association as: "A pervasive pattern of grandiosity (in fantasy or behavior), need for admiration, and lack of empathy."
According to the DSM-IV, the disorder begins by early adulthood and is indicated by the subject exhibiting at least five of the following:
1. An exaggerated sense of self-importance
2. Preoccupation with fantasies of unlimited success, power, brilliance, beauty, or
3. Believes he is "special" and can only be understood by, or should associate with, other special or high-status people (or institutions)
4. Requires excessive admiration
5. Has a sense of entitlement
6. Selfishly takes advantage of others to achieve his own ends
7. Lacks empathy
8. Is often envious of others or believes that others are envious of him
9. Shows arrogant, haughty, patronizing, or contemptuous behaviors or attitudes